SHADED is a contemporary unisex focused sunglass brand which aims to give consumers stylish and effortless protection. SHADED focuses on providing statement products to all sexes of 25-45 years of age as a focus, but ultimately providing eyewear for the fashion forward. The brand was created by myself to fit a gap in the market and was branded and planned as if it was to go live, with focus on the retail space, e-commerce and packaging.