Maze Denim was created as part of my Final Major Project to complete my University degree. Maze Denim is a denim brand, specialising in personal customisation on MOM style jeans. Developing this brand from scratch allowed me to showcase my skills in branding, visual merchandising through my window display, and promotional capability through the use of QR codes, social media, and the website. The brand's core values are to allow female consumers to be confident and have total self-expression through the way this wish to dress, and pairing this with one of the most worn textiles on the planet. There was a gap in the market to create a brand which promoted self-love and customisation so that is ultimately how Maze Denim was born.